Jeff Ivester

Marketing and Communications Director

New York Metro

While I have been successfully running all phases fully-staffed, in-house marketing communications agencies in the Musical Instrument Industry for over fifteen years, I personally executed the majority of the creative work—from photography, to layout, to copy-writing and video scripting and direction. I have designed and produced hundreds of successful campaigns and thousands of projects for over fifty brands. I have both hands-on and director experience in all phases of campaign conception, strategy and execution.

Gretsch Drums - The One Ad/Video/Print Campaign

  • Teaser video for Gretsch "The One" Snare Drum Campaign
    Teaser video for Gretsch "The One" Snare Drum Campaign
  • Video of Steve Ferrone Gretsch "The One" Snare Drum Campaign
    Video of Steve Ferrone Gretsch "The One" Snare Drum Campaign
  • Video of Matt Sorum Gretsch "The One" Snare Drum Campaign
    Video of Matt Sorum Gretsch "The One" Snare Drum Campaign

Gretsch Drums - Earn Your Badge Print Ad Campaign

Latin Percussion - Print Ad Campaign

Gretsch Drums - Print Ad Campaign

  • Tré Cool/Green Day: Concept, Photo Direction. Image Work, Layout
    Tré Cool/Green Day: Concept, Photo Direction. Image Work, Layout
  • Richard Danielson/Vintage Trouble: Concept, Photo Direction. Image Work, Layout
    Richard Danielson/Vintage Trouble: Concept, Photo Direction. Image Work, Layout
  • Elaine Bradley/Neon Trees: Tré Cool/Green Day: Concept, Photography. Image Work, Layout
    Elaine Bradley/Neon Trees: Tré Cool/Green Day: Concept, Photography. Image Work, Layout
  • Steve Ferrone/Tom Petty & The Heartbreakers: Concept, Image Work, Layout
    Steve Ferrone/Tom Petty & The Heartbreakers: Concept, Image Work, Layout
  • Taylor Hawkins/Foo Fighters: Concept, Image Work, Layout
    Taylor Hawkins/Foo Fighters: Concept, Image Work, Layout
  • Stanton Moore/Galactic: Concept, Image Work, Layout
    Stanton Moore/Galactic: Concept, Image Work, Layout

Gibson Goldtone Amplifier Brochure

Kat Digital Percussion - Consumer Brochure

Latin Percussion - 50th Anniversary Catalog

Gretsch Drums - New Product Guide

Gibson Custom - ES446S Direct Mail

Mapex Drums - Dream Kit Book

Gibson Custom - Peter Frampton Signature Les Paul Direct Mail

Mapex Drums - 2007 Drum Catalog

Gibson Custom - Historic SG Reissue Direct Mail